Ogilvy creation
Telemundo betty in New york Campaign
the brief
use social media to reach new audiences by appealing to their culture through smart marketing.
Journey Insight
Our Nigerian TA loves South American telenovelas. They see the actors as their heroes, and they love their culture. They are also tickled when foreigners attempt to do Nigerian things.
the idea
Using videos, let’s get top talents from the ‘Betty in New York’ Telemundo series attempt to understand our culture and be in tune with our pop culture in the most honest and humorous way.
the result
From facebook and instagram.
Reach: 10,537204
impression: 14,776,819
Video views:3,331,974
Comments: 3,237
Engaged users: 25,619
Pepper dem gang
tatafo
Telemundo
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