Telemundo betty in New york Campaign
use social media to reach new audiences by appealing to their culture through smart marketing.
Our Nigerian TA loves South American telenovelas. They see the actors as their heroes, and they love their culture. They are also tickled when foreigners attempt to do Nigerian things.
Using videos, let’s get top talents from the ‘Betty in New York’ Telemundo series attempt to understand our culture and be in tune with our pop culture in the most honest and humorous way.
From facebook and instagram.
Engaged users: 25,619