Ogilvy creation
telemundo betty in new york Campaign
the brief
Create awareness, drive engagement and increase watch rate of the new show – Betty in New York on Telemundo.
Journey Insight
our Nigeria TA loves shows
South- American shows. They see the stars as role models,worthy to be emulated.
the idea
#feelTheFashio.Get fans to post ‘glow up’ pictures for
a chance to be shown on TV during the showtimes of Betty in New York.
It is focused on promoting body positively
the result
The show brought in the highest amount of youth viewers, resulting in higher revenue for the brand.
Telemundo betty in new york
Telemundo betty in New york
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