Ogilvy creation
schweppes the best mixers Campaign
the brief
Re-position Schweppes as the perceived adult alternative to carbonated drinks
and alcohol
Journey Insight
Target audience are experienced and ready to savour new experiences.
They are confident,know their own wort and feel no need to conform.
the idea
Character Required(a campaign to reflect the target audience’s preference for
taste and quality by positioning Schweppes as the perfect stand-alone drink or
mixer for any alcohol)
