It is expensive, a product selling between € 81.10 – €86.49 per unit compared to other steam irons in the market (Selling between €22.71 & €35.69).
It was introduced into the market during COVID 19, a period no one was thinking about dressing up and going out.
The product was just recovering from a failed launch campaign.
People were unfamiliar with the no-burn technology,
The big question however is how do we meet out target despite these challenges?