Ogilvy creation
Golden penny Amazing day instant cereal Campaign
the brief
Ogilvy was charged to launch and create awareness for Golden Penny Amaizing day cereal. This will be achieved by creatively calling out the nutritional benefits (Power of 4) and how it feeds and nurtures talent
our Insight
We understand that singing and creating characters are synonymous to kids, hence we used this approach to tell a short and resonating story of how our Amaizing Day Instant Cereal is an enabler of talent amongst children
our solution
Developed resonating materials that mirror unique talents our TA could have and extended this to other touch points such as POSM, Jingle, writing materials etc.
