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Ogilvy creation

Golden penny Amazing day instant cereal Campaign

the brief

Ogilvy was charged to launch and create awareness for Golden Penny Amaizing day cereal. This will be achieved by creatively calling out the nutritional benefits (Power of 4) and how it feeds and nurtures talent

our Insight

We understand that singing and creating characters are synonymous to kids, hence we used this approach to tell a short and resonating story of how our Amaizing Day Instant Cereal is an enabler of talent amongst children

our solution

Developed resonating materials that mirror unique talents our TA could have and extended this to other touch points such as  POSM, Jingle, writing materials  etc.

Ogilvy Nigeria | Full Service Creative Agency in Lagos, Nigeria, golden penny-amazing-day-instant-cereal

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