Coca Cola 1 litre Mama di mama Campaign
Ride on existing brand assets to build anticipation for 1Litre pack.
Create new avenues of product placement and affinity growth
Do these by celebrating mums and encouraging consumers to enjoy meals with Coca-Cola.
Mothers are always at the center of our lives. Just as the new Coke 1 Litre MAMA pack should always be at the center of our dining tables during family mealtimes
Mama Di Mama is a hailing cry to mothers who bring families together for good meals and intimate moments.
Over 800 million impressions online.
Over 2 million views on brand owned accounts
over 3 millions earned media views.
we are good with mums
coca-cola ePL sponsorship announcement (LEGGO NAIJA)
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