Ogilvy creation
Coca Cola EPL sponsorship announcement (LEGGO NAIJA) Campaign
the brief
Develop a creative platform that will raise awareness about the Coca-Cola and EPL partnership by leveraging the
love of the game and music to drive brand love and engagement
Journey Insight
Nothing unites Nigerians more passionately than football. Whether it’s an edge-of-the-seat win or a
devastating loss,the atmosphere and the emotions of the fans say it all!!
the idea
Leggo Naija( a campaign to drive club passion and loyalty amongst football fans).
the result
Over 3 million mentions online
we are good with consumer passion points
coca-cola ePL sponsorship announcement (LEGGO NAIJA)
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