Create an appealing campaign to deepen affinity and drive sales for Cadbury Bournvita.
Are young mothers between the ages of 25 – 35 year old in the C1,C2 SEC.
Moms have taken it upon themselves to help nurture their children’s dream even though unconventional.
Position Bounrnvita as the beverage that that gives children the support to achieve their dreams through the provision of necessary immunity supporting nutrients in the beverage. Thereby giving them strength to achieve their dreams