Brand figured a lot of people, especially millennials haven’t heard about APT pension and they wanted to
create TOMA in TAs mind (young adults) and position itself as the go-to pension brand that supports the lifestyle
of it’s target audiences;help them continue to living that way even at old age, as well as communicate the various
pension plans available for them in a language they understand.
We started the conversation by launching an organic video of a lady that complained about her date.
We also engaged Ogbeni Dipo and Frank Donga to amplify the conversation and stress the importance of having a future plan.