Ogilvy creation
telemundo new series Campaign
the brief
Drive engagement while creating awareness for Telemundo Tik-Tok and the new season of Iron Rose
Journey Insight
Our Nigerian TA loves shows South-American shows. They are fans who are proud to show their passion for Telemundo shows and stars.
the idea
Get fans on Tik-Tok to make videos,
showcasing a prominent thing about Aracely Arambulaher red lip stick.
Top videos will be posted on TV.
the result
From Tik-Tok
3.4m + views of the challenge
telemundo series
Telemundo betty in New york
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